Magnificent Monday Marketing Tip:

The “IFF” principle of Marketing

Having a great product/service is very important in marketing. Yet, the most important marketing tool you have is yourself and your ability to meet a need in your marketplace.

The best Marketing strategy is located in the “IFF” principle of Marketing. It is the “IFF” principle that creates for you Location, Location, Location. People will go out of their way to connect to you. The “IFF” principle is Your Integrity, Friendliness, and Follow-Thru.

You cannot go to a formal training and learn integrity, it is learned through Time, Testing, and Transformation. People want to believe we are people of integrity, they will grant us integrity credits in the beginning of a relationship. We either increase or decrease our credibility of time as we face Testing. Testing is allowed to come into our lives to transform us into bigger and Better people that we once were.

Being friendly is gatekeeper that determines if we get to continue to build upon the initial transaction. If you are not a friendly person, then in time this current opportunity will disappear.

In the midst of your integrity and friendliness being on display, you will need to master follow-thru. At the end of the day this is simply making certain that your “yeses” or in fact a “YES”, and your “no’s” are in fact NO’s. When there is a transformational moment when your yes or no can not come to light, then you re-connect through your friendliness and integrity to those you are serving and be forth-right with them. Take full responsibility for the breakdown as well as getting the product or service to them as soon as possible.

You my fiend are the most important aspect of your service or product. Increase your “IFF” quotient and you will increase your connection and collaboration with people. Increasing your Connection and Collaboration will increase your Cash.

I am Matt, and I am your friend. When I can do anything for just ask.


Call/Text me at 916.708.8103