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The vast majority of students standing in the line at school cafe’s and restaurants are there for a different reason than nutrition. They are there because they are after three things. Number one reason is they are hungry, followed by seeing and connecting with their friends, and some are there because they get to talk with their lunch gals or guys who serve them everyday.
They want something that taste good and satisfies their hunger. Yes, some of them the nutritional value is of interest to them, yet most it is just that it taste good and fills their tummies. The connection they get with their friends and the servers in the café and restaurant enhance the food they are served.
The wise school café and restaurant leader that markets the taste and satisfaction of the food along with the connections made with their friends as well as their lunch gals and guys will see growth in numbers.
Apple®, Chrysler®, Pandora® and many other companies market the feeling people receive rather than the technology behind their product. They have recognized that the majority of their current and potential customer purchase based on feelings rather than knowledge.
Students attending 20 and 25 high school reunions when surveyed about whom they remember of high school regularly call out three people. They remember their coach, followed by the mean teacher, and then their lunch gal or guy.
There is something special about those who serve food in the school café or restaurant? It is above and beyond words, it is a feeling they give to their students.
I suggest that we rethink our marketing practices and begin to highlight the connections made at the school café and restaurant as the primary reason to eat with us. Once they are with us we can teach and market the nutrition and its importance in the quality of our lives.
Here is a thought to check and see if what I am suggesting has merit. Create a time once a week or once a month where students can have lunch with their Lunch Gal or Guy.
You can call it “Lunch with Your Lunch Gal or Guy”. Have the students sign up to be randomly chosen. Designate an area in the area while they eat and decorate it with a tablecloth, balloons, or flowers (make it look special). Randomly choose the day before and announce the winners for this week or month. The Lunch Gal or Guy who is eating with the students will eat the same food they are. While eating they can take one of the items and discuss the nutritional value of the food product, where it is produced, how it aids their bodies for health, and any other beneficial information.
When you begin to follow-up on the “Lunch with Your Lunch Gal or Guy” project, you will discover that because they got to know the person serving them, they retained and retold what they learned about what they are eating.
When there is anything I can do to serve you and your team of servers, just ask.
Call or Text me at 916.708.8103
Recently, while sitting in a restaurant waiting for my lunch to be brought to me, I was doing something that I am certain none of you have ever done. Yes, I was listening in on a conversation behind me. They were having a grand old time talking about people in their families, at their work, their church, and government officials.
As the conversation intensified, and they began to talk of their faith, I began to think of my own conversations? I wondered what they reflect to those around me? The part that really gave me a soul punch was when they had prayer over their meal and then almost without skipping a beat, jumped right into not so kind words of a well-known leader. Which prompted me to ask myself the following seven questions.
If my faith allows me to look down on others, speak words of destruction of people, laugh and tell jokes about their differences then is it The Faith?
If my faith allows me to gossip, slander, and ridicule others is it The Faith?
If my faith creates fear, shame, condemnation, and a lack of love for others and myself is it The Faith?
If my faith contains me in thinking small of myself, thinking small of others, accepting bad situations as permanent then is it The Faith?
If my faith compels me to speak poorly of leadership, think less of those less fortunate than me, despise the neglected, is it The Faith?
If my faith causes me to walk away from those in need, think ill of them, make fun of them, then is it The Faith?
If my faith directs me to despise difference, destroy others through my words, think of my self as better than others then is it The Faith?
That lunch gave me much more than I bargained for, it gave me a new perspective on my words and what they reflect of who I really am.
I am Matt, and I am your Friend
Call or text me at 916.708.8103
If the faith allows you to look down on others, speak words of destruction of people, laugh and tell jokes about their differences then is it The Faith?
If the faith allows you to gossip, slander, and ridicule others is it The Faith?
If the faith creates fear, shame, condemnation, and a lack of love for others and yourself is it The Faith?
If the faith contains you in thinking small of yourself, thinking small of others, accepting bad situations as permanent then is it The Faith?
If the faith compels you to speak poorly of leadership, think less of those less fortunate than you, despise the neglected then is it The Faith?
If the faith causes you to walk away from those in need, think ill of them, make fun of them then is it The Faith?
If the faith directs you to despise difference, destroy others through your words, think of yourself as better than others then is it The Faith?
Call or Text me at 916.708.8103
Through out America the most amazing people are serving students great tasting nutritious food. In some cases the facilities are still up to date for the 1960’s. Upgrading the facilities is a long and perilous process, sometimes years in the planning and implanting.
What can we do in the mean time to make the environment more appealing for our customers? Though our primary task is providing great tasting nutritious food for students, food may not be the greatest reason they come to us.
The Lunch Gals and Guys who serve and interact with Students, Staff, and Parents are our greatest feature. As we continue to focus on upgrading our program we need to place the same level of emphasis on enhancing our school nutrition servants.
As our Lunch Gals and Guys gain greater confidence in themselves and their ability to communicate to their customers (Students, Staff, and Parents) the over mission of school nutrition is accomplished with greater effectiveness.
Equipping the Campus Café or Restaurant with a staff that understands how to serve great tasting nutritious food and connect with customers is the best marketing available. Here are three things that will increase customer service and cost nothing to implement.
1st Look at our customers while they are in front of us. Look (even for a split second) at their eyes.
2nd Smile at those we are serving
3rd Call them by their name as much as possible
Those that serve our students, staff, and parents in Campus Cafés and Restaurants are our most important resource in increasing customer allegiance.
I am Matt, and I am your friend
Call or Text me at 916.708.8103
People, Circumstances, Mistakes, Failings, nor Disappointments choose our day. We Do!
Love, Genuine Love
Love, Genuine Love surpasses the one being loved habits, likes, dislikes, lifestyle choices, budgeting skills, clothing choices, appearance, emotional temperature of the moment, or the ups and downs of attitudes.
Love, Genuine Love is based on a choice by the one doing the loving not on the one being loved.
Love, Genuine Love always wants what is of the highest good for the one being loved.
Love, Genuine Love in your heart, gives life. So, above all keep Love, Genuine Love in your heart for others, for a heart without Love, Genuine love is like a sunless, waterless garden, there is no life.
Love, Genuine Love may be disappointed in the loved ones choices, yet Love, Genuine Love still flourishes with the desire for the one being loved highest good.
Love, Genuine Love will sometimes be taken advantage of, walked on, misunderstood, spoken poorly of, yet Love, Genuine Love remains loyal to its desire for the highest good of the one being loved.
Love, Genuine Love may need to be at a distance because of the choices of the one being loved, yet will always remain true to desiring the highest good for the object of love.
Matt Upton, Your Friend who loves you
Call/Text me at 916.708.8103
Everyone spends time in the Gripe Zone! It is your choice whether you Gripe Up or your Gripe Down. Spend 5 minutes with me and watch a little video that I produced for you. I am hoping it will cause you to think and consider which way you spend time in The Gripe Zone.
Let me know when I can do anything for you. Also, I am interested in your thoughts of The Gripe Zone.
Email me at:
Call/Text me at:
Every year I am asked, “Matt, what do you want for your birthday?” this year I have an answer. I want to give away 1010 shoes to families in need. I want to connect and collaborate with you on October 10th at 10:10am give away 1010 pairs of new shoes to families in need in 10 different cities.
We are looking for New Shoes to give away. You can either buy a new pair or buy a gift card and send it to me or give it to your local 1010 Shoe Project coordinator and we will convert it into shoes.
You may be one of those people who have a passion to connect with me and collaborate in placing 1010 brand new shoes on the feet of families in need? If this is you, let me know and lets communicate and then begin collecting new shoes that we can give away on October 10, 2015 at 10:10am in 10 different cities.
Here is the link to download the poster/flyer 1010 shoe project flyer. Together we can accomplish amazing things. Imagine what it is going to be like for a student in your community for (maybe) the first time getting a brand new pair of athletic or outdoor shoes that you provided for them.
You can reach me at Success@MattUpton.net or call/text me at 916.708.8103 for any additional information.
On behalf of children and students within our communities let me say thank you for providing them with a brand new pair of shoes on October 10, 2015 at 10:10am in 10 different cities.
So, you come to a crossroad of conflict between you and a comrade? When I use this word Comrade, I am referring to someone you work with, volunteer with, or live with in some kind of on going relationship.
We can either take the trail that leads to the valley of assumption or the trail upward that leads to the high point of perspective. The choice is ours. Both trails involve effort and will challenge the stamina of your resolve.
Listen to the Podcast that is attached to this and then give me your thoughts and feelings. It is my hope that you will gain some Resolve Insight and choose the trail to the High Point of Perspective more often than the trail to the Valley of Assumption.
I am Matt, and I am your friend. When I can do anything for you, just ask.