June, 2015

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The Experience is why they stand in our serving line

The vast majority of students standing in the line at school cafe’s and restaurants are there for a different reason than nutrition. They are there because they are after three things. Number one reason is they are hungry, followed by seeing and connecting with their friends, and some are there because they get to talk with their lunch gals or guys who serve them everyday.

Standing in Line They want something that taste good and satisfies their  hunger. Yes, some of them the nutritional value is of interest  to them, yet most it is just that it taste good and fills their  tummies. The connection they get with their friends and the  servers in the café and restaurant enhance the food they are  served.

The wise school café and restaurant leader that markets the taste and satisfaction of the food along with the connections made with their friends as well as their lunch gals and guys will see growth in numbers.

Apple®, Chrysler®, Pandora® and many other companies market the feeling people receive rather than the technology behind their product. They have recognized that the majority of their current and potential customer purchase based on feelings rather than knowledge.

Students attending 20 and 25 high school reunions when surveyed about whom they remember of high school regularly call out three people. They remember their coach, followed by the mean teacher, and then their lunch gal or guy.

There is something special about those who serve food in the school café or restaurant? It is above and beyond words, it is a feeling they give to their students.

I suggest that we rethink our marketing practices and begin to highlight the connections made at the school café and restaurant as the primary reason to eat with us. Once they are with us we can teach and market the nutrition and its importance in the quality of our lives.

Here is a thought to check and see if what I am suggesting has merit. Create a time once a week or once a month where students can have lunch with their Lunch Gal or Guy.

You can call it “Lunch with Your Lunch Gal or Guy”. Have the students sign up to be randomly chosen. Designate an area in the area while they eat and decorate it with a tablecloth, balloons, or flowers (make it look special). Randomly choose the day before and announce the winners for this week or month. The Lunch Gal or Guy who is eating with the students will eat the same food they are. While eating they can take one of the items and discuss the nutritional value of the food product, where it is produced, how it aids their bodies for health, and any other beneficial information.

When you begin to follow-up on the “Lunch with Your Lunch Gal or Guy” project, you will discover that because they got to know the person serving them, they retained and retold what they learned about what they are eating.

When there is anything I can do to serve you and your team of servers, just ask.

Matt

Success@mattupton.net

Call or Text me at 916.708.8103

My Ripple Effect

Tuesday Morning at 6:30am (California Time) I will lead a discussion on “Our Ripple Effect” in our family, where we volunteer, and work.

I encourage you to pour yourself a hot cup of coffee or tea and call me at 805.399.1000 and use your participation code of 593915 and get in on the discussion.

We will discussion where the Ripple effect begins, the six decisions we must make to dispense a positive ripple effect, and the four investments we must make to sustain our positive ripple effect on others.

I am Matt, and I am your friend

Success@MattUpton.net

Call or Text me at 916.708.8103

 

Eavesdropping, more than I bargained for

Recently, while sitting in a restaurant waiting for my lunch to be  brought to me, I was doing something that I am certain none of you  have ever done. Yes, I was listening in on a conversation behind me.  They were having a grand old time talking about people in their  families, at their work, their church, and government officials.

As the conversation intensified, and they began to talk of their faith, I began to think of my own conversations? I wondered what they reflect to those around me? The part that really gave me a soul punch was when they had prayer over their meal and then almost without skipping a beat, jumped right into not so kind words of a well-known leader. Which prompted me to ask myself the following seven questions.

If my faith allows me to look down on others, speak words of destruction of people, laugh and tell jokes about their differences then is it The Faith?

If my faith allows me to gossip, slander, and ridicule others is it The Faith?

If my faith creates fear, shame, condemnation, and a lack of love for others and myself is it The Faith?

If my faith contains me in thinking small of myself, thinking small of others, accepting bad situations as permanent then is it The Faith?

If my faith compels me to speak poorly of leadership, think less of those less fortunate than me, despise the neglected, is it The Faith?

If my faith causes me to walk away from those in need, think ill of them, make fun of them, then is it The Faith?

If my faith directs me to despise difference, destroy others through my words, think of my self as better than others then is it The Faith?

That lunch gave me much more than I bargained for, it gave me a new perspective on my words and what they reflect of who I really am.

I am Matt, and I am your Friend

Success@mattupton.net

Call or text me at 916.708.8103

Growing the School Lunch Participation Through Growing Your Staff

Through out America the most amazing people are serving students great tasting nutritious food. In some cases the facilities are still up to date for the 1960’s. Upgrading the facilities is a long and perilous process, sometimes years in the planning and implanting.

What can we do in the mean time to make the environment more appealing for our customers? Though our primary task is providing great tasting nutritious food for students, food may not be the greatest reason they come to us.

The Lunch Gals and Guys who serve and interact with Students, Staff, and Parents are our greatest feature. As we continue to focus on upgrading our program we need to place the same level of emphasis on enhancing our school nutrition servants.

As our Lunch Gals and Guys gain greater confidence in themselves and their ability to communicate to their customers (Students, Staff, and Parents) the over mission of school nutrition is accomplished with greater effectiveness.

Equipping the Campus Café or Restaurant with a staff that understands how to serve great tasting nutritious food and connect with customers is the best marketing available. Here are three things that will increase customer service and cost nothing to implement.

1st            Look at our customers while they are in front of us. Look (even for a split second) at their eyes.

2nd            Smile at those we are serving

3rd            Call them by their name as much as possible

Those that serve our students, staff, and parents in Campus Cafés and Restaurants are our most important resource in increasing customer allegiance.

I am Matt, and I am your friend

Success@mattupton.net

Call or Text me at 916.708.8103

The Faith?

If the faith allows you to look down on others, speak words of destruction of people, laugh and tell jokes about their differences then is it The Faith?

If the faith allows you to gossip, slander, and ridicule others is it The Faith?

If the faith creates fear, shame, condemnation, and a lack of love for others and yourself is it The Faith?

If the faith contains you in thinking small of yourself, thinking small of others, accepting bad situations as permanent then is it The Faith?

If the faith compels you to speak poorly of leadership, think less of those less fortunate than you, despise the neglected then is it The Faith?

If the faith causes you to walk away from those in need, think ill of them, make fun of them then is it The Faith?

If the faith directs you to despise difference, destroy others through your words, think of yourself as better than others then is it The Faith?

Success@MattUpton.net

Call or Text me at 916.708.8103

Enhancing School Café’s and Restaurants

Through out America the most amazing people are serving students great tasting nutritious food. In some cases the facilities are still up to date for the 1960’s. Upgrading the facilities is a long and perilous process, sometimes years in the planning and implanting.

What can we do in the mean time to make the environment more appealing for our customers? Though our primary task is providing great tasting nutritious food for students, food may not be the greatest reason they come to us.

The Lunch Gals and Guys who serve and interact with Students, Staff, and Parents are our greatest feature. As we continue to focus on upgrading our program we need to place the same level of emphasis on enhancing our school nutrition servants.

As our Lunch Gals and Guys gain greater confidence in themselves and their ability to communicate to their customers (Students, Staff, and Parents) the over mission of school nutrition is accomplished with greater effectiveness.

Equipping the Campus Café or Restaurant with a staff that understands how to serve great tasting nutritious food and connect with customers is the best marketing available. Here are three things that will increase customer service and cost nothing to implement.

1st            Look at our customers while they are in front of us. Look (even for a split second) at their eyes.

2nd            Smile at those we are serving

3rd            Call them by their name as much as possible

Those that serve our students, staff, and parents in Campus Cafés and Restaurants are our most important resource in increasing customer allegiance.

 

I am Matt, and I am your friend

 

Success@mattupton.net

Call or Text me at 916.708.8103